A briefing routine for long reports
A long report reduced to a one page brief in your format, with the open questions listed, ready before your meeting.
Avihay ZanettiExecutive AI coach
1:1 executive AI coaching
Learn AI on your own work, not on slides.
I coach executives one to one. Every session is spent building something you keep, and everything you share stays confidential.
Private. 30 minute fit call. No deck. Read how it works
Experience
Founded the digital agency Jonnyweb in 2014
Builder credibility
Built digital and CRM systems for Milgam Group, the largest government services company in Israel. Platform work, not a coaching result.
References
I can introduce you to a client who agrees to speak with you, once we have talked.
More on the background and the work behind it: Proof and About.
Sound familiar?
Where most executives are when they call
My team is using AI and I cannot tell what is real.
I keep reading about agents and I do not know where to start.
I would rather not ask basic questions in front of the people who report to me.
How a session works
Four steps, one person on the other side
Intake
We start with a fit call. I ask what you would like to work on first and which rules apply to your information, so we know what is allowed before we touch a document.
Map
We map where your week goes: the documents you read, the messages you answer, the decisions you prepare for. You pick the one that is worth working on first.
Build live on your own work
Session one runs on a real document, decision or routine of yours. We build the routine or assistant live, in plain language, and run it on your own material.
Hand off
You leave with the working setup and the notes. We decide together what to work on next.
- One to one, on video, scheduled in US time zones.
- Everything you share stays confidential. NDAs are available on request.
What a session looks like
You bring real work. We build something you keep.
An illustration: you bring a long report you read every month. We agree what you actually need from it, build a briefing routine in plain language, run it on the report and check the result against your own reading. You leave with the routine saved where you can reuse it.
A drafting helper for recurring updates
Board, investor or team updates drafted from your notes and in your voice, for your review before anything goes out.
An assistant that acts only when you approve
A personal helper that prepares replies and follow ups and waits for your yes before it does anything.
These are illustrative examples of the kind of work we can do together. They are not a record of past client work and not a promise of a result.
How it differs
Private, on your documents, and yours to keep
Private
One to one on video. No cohort and no audience. If someone on your team should join for part of a session, we decide that together.
On your own work
Every session uses your documents, your inbox or your decisions. Nothing generic.
Ends with a system you keep
Each session ends with something you can reuse: a routine, a template or a working assistant. The aim is that you can run it on Monday without me.
Acts only on your approval
Where an assistant acts at all, it prepares and waits for your yes. Nothing goes out in your name without your approval.
Fit
Who this is for, and who it is not for
A good fit
- You are a founder, CEO, president, managing partner or owner-operator who decides for yourself.
- You lead a firm of roughly 10 to 500 people, or a family office or investment firm.
- You use ChatGPT now and then, and want it working on your real documents and decisions.
- Someone on your team or in your peer group is ahead of you, and you would rather catch up in private.
Not a fit
- You want a developer or an implementation shop rather than coaching.
- You need a promised return figure before you start.
- You need enterprise security certification or procurement before a first session.
- You want a group course or a cohort.
- You are not the person who decides.
Confidentiality
What you share stays between us
Executives bring real documents to these sessions, so we start from your own rules about which tools and accounts you are allowed to use. NDAs are available on request, and specific handling terms for your material are agreed in writing before you share anything. The details are on the confidentiality page.
Engagement
How an engagement runs
One to one, on video, in US time zones.
The rhythm of sessions, the length of the engagement and the fee are agreed on the fit call and confirmed before anything starts. If it does not suit you, I will say so on the call.
Who you will work with
I am Avihay Zanetti
I coach executives one to one, on their own work, in private. I founded the digital agency Jonnyweb in 2014 and have built digital and CRM systems for clients since then. I would rather show you a working routine than talk about AI in the abstract.
Based in Tel Aviv. I schedule sessions in US time zones.
Questions
Before you book
I feel behind my team on AI. Where do I start?
With one real piece of your own work, not a course. In the fit call I ask what you would like to work on first, and session one runs on it. You can ask basic questions with no one from your team watching.
Can I use AI on confidential documents safely?
We start from your own rules about which tools and accounts you are allowed to use. NDAs are available on request, and specific handling terms for your material are agreed in writing before you share anything.
Can an AI assistant draft my replies without sending anything on its own?
Yes. One of the things we can build together is an assistant that prepares drafts and follow ups and waits for your approval before anything goes out.
Do I need to be technical?
No. You bring your own work and your questions, and I explain everything in plain language.
Which AI tools do we use?
We start from the tools you already use. We use the current versions of ChatGPT, Claude and Gemini where they fit, starting from what your own rules allow. I will not push you to buy software.
How often do we meet, and how long does an engagement run?
We agree the rhythm and the length together after the fit call, based on what you want to work on. Sessions are one to one on video, scheduled in US time zones. How engagements work describes the whole process.
Check whether this fits
A 30 minute fit call. We look at whether this suits you and what you would work on first. No deck and no pitch.
Not ready to talk yet?
Take the five minute AI leadership snapshot: eight plain questions and a short written result.
Looking for AI leadership for a company?
Coaching is for you as an executive. If the need is a part-time Chief AI Officer for the organization, see the second offer.